TELEVISION & VIDEO PORTFOLIO
TV & Print Campaign
Encouraging people to take control of their investments is what E*TRADE is all about. This campaign convinced timid investors to get moving. It advised young job-switchers not to leave their 401k funds in the hands of their former employers. And it told ADD, Type-A, day traders that POWER E*TRADE had all the advanced controls they could dream of.
Opulence TV Commercial
This was the first spot to launch E*TRADE Bank. As consumer aggressiveness about online trading waned this spot became an important part of transitioning E*TRADE brokerage customers into safer but still smarter E*TRADE Bank customers.
According to the research, Moms are the family historians. They also control who buys what computer products. Unfortunately they can also be a little techno phobic. This spot made Moms feel creative by celebrating home, family, and simplicity. By the end of the media run an average of 41 people per hour were going online and buying. Remarkably, 91% of them had never even been to the HP site before.
Too Easy TV Commercial
Delivery. In the moment.
This commercial campaign stripped away all the traditional testosterone meets country western hee haw of the hunting category and focused only on the one key thing hunters need: the solid product and it’s ability to deliver in the moment of truth.
Are You Too Big to Think Big?
The management team at Clark3 needed a video to prime senior employees thinking about the future prior to their bi-annual leadership summit. To the surprise of the leadership they got advice and encouragement abut thinking big from their own children.
Home
Torque 4G Waterproof Phone
If you’re going to introduce a waterproof, drop proof phone who better to put it through the paces than mountaineer, SAS paratrooper and world famous survivalist Bear Grylls.
Tested & Approved
Dying While Driving
Men don't like thinking about cancer. And they like thinking about their prostate even less. As a result, prostate cancer goes unchecked, and many men who could have been diagnosed and treated are dying. This campaign breaks the conventions of "support" and instead speaks to the attack and conquer nature of men.
After the 2002 Winter Olympics, The Ironman, and the Nissan Xterra Mountain Championship Series, many sport event organizers were familiar with Utah’s beauty, terrain, and athletic venues. But few organizers credited any success of these events to the leadership of the Utah Sports Commission. A nationally televised spot during Primal Quest Utah credited the Utah Sports Commission for its part in the largest outdoor adventure race in history.
Event Sponsor to Indispensable Partner
Urgent Rx
Relief Right Now
Bad things happen away from your medicine cabinet. That's why everything about Urgent RX fast powdered medicines was designed to work fast and without water. To get the word out we used People Magazine, national cable TV, and radio. We also hit people where upset stomach, allergy and headaches happen--on the streets of Manhattan, and inside NBA stadiums
